We were approached by streetwear brand Axel Arigato to produce an alternative Christmas window display to end 2020 on a joyful note.

Responding to their brief and taking into consideration the window displays created by floral artists in their other stores, we filled two large glass tanks in the windows of their Soho store with large colourful floral explosions in our signature more-is-more style.

Created using silk and dried flowers the display will last for many months in a retail environment. Any degradation would likely be caused by clients touch or fading under sunlight.
Photography by Axel Arigato
Venue Broadwick Street, London
Season Christmas 2020